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The 57th annual DuPont Global Automotive Colour Popularity Report, the original and most authoritative source for automotive colour popularity information and trends, has just been released. It highlights the fact that silver, black and white are still the top ranked colours worldwide in 2009.
Even though regional differences remain, the report’s results suggest an ongoing convergence of colour choice globally with colour preferences becoming more homogeneous across regions. While the top three colours – black, white and silver – continue to dominate around the globe, in Europe, black represents 27 per cent of the market and continues to gain popularity over silver, which covers 19.9 per cent. White keeps growing, becoming fifth favourite colour choice with 10.2 per cent of the market.
Linda Van Calster, marketing and communications manager for DuPont Refinish EMEA, comments, “one of the reasons why DuPont puts this report together is to keep a close eye on new vehicle colours and technology advancements for the industry as a whole and to help develop colour palettes for the future. Thanks to its strong link with DuPont OEM paint division, DuPont Refinish is able to develop new refinish paint colours quickly to match the latest OEM colours.”
The report highlights the fact that cultural, societal and demographic influences can shift regional trends over time with colour preferences changing from year to year because of a variety of factors including the types of vehicles introduced, reduced vehicle size, consumer tastes and even the economy.
The DuPont Global Automotive Colour Popularity Report is the industry’s only report to include detailed information on the automotive markets in a variety of countries and regions worldwide. To read the full report please visit http://www2.dupont.com/Automotive/en_US/news_events.
Please also read the Fact Sheet. |
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